A few weeks ago, WPEngine purchased StudioPress. This was a major move in the WordPress space. This also seemed like a simple move. One of the biggest hosting companies was taking over biggest theme developer. More customers, more money, more growth.

But I'm part of a popular Slack channel for WordPress developers and I saw was confusion. WPEngine said they purchased StudioPress to become a "DXP". That was unexpected. Lots of the terminology used to describe the deal was new to the developers:

What is a DXP? A DXP appears inside a magic quadrant?!?

In this guide, I'll try and explain DXPs, magic quadrants, WCMs and more. What does this jargon mean? How do these phrases help explain WPEngine's acquisition of StudioPress, and other big moves made by open source companies?