Study: Online fashion shoppers now spend more on mobile than desktop: 46% vs 44%
Real Wire
Thu, 01/31/2019 - 09:09

New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%[1]. But with each visitor spending nearly 30% less time on a site when they come via mobile than they do on desktop, retailers face the key challenge of optimizing the mobile experience so shoppers can browse their sites quickly, find exactly what they are looking for and leave having made a purchase.