Our Industry Needs Digital Experience Directors

Our industry needs a new position. A person whose entire job is owning, directing and overseeing a website. We need a new title for them. I propose we call them Digital Experience Directors. 

The current landscape for smaller companies

At best, people who currently do this work are called Web Master, Site Administrator or Marketing Coordinator—all titles which are low on the political totem pole. At worst (and more commonly), it’s a task tacked on to someone’s job, often forgotten or ignored.

Nica Lorber
October 02, 2014