New Research: Reviews, Discounts and Photos most likely to Drive Online Purchases
Real Wire
Tue, 02/18/2020 - 07:50

NEW YORK (February 18, 2020) - Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research. 63% also reveal they are more likely to make purchases from brands whose websites integrate social proof in the form of content other customers share about the brands on social media.