As webmaster or owner of a Drupal website, it’s common practice to look out for new customers. It is also crucial to understand how prospective customers behave when they come to visit your website, and this is possible with the help of Google Analytics. Unfortunately Drupal site owners often fail to see the importance of their websites being properly crawled or indexed by Google. Now, Google has made things easier for businesses with Google Search Console (formerly webmaster tools) by directly communicating with website owners in order to help them get important information.

Google Search Console may not come with the trendiest user interface, but there’s more raw data in there than colorful charts and graphs. Using the system will help you improve your Drupal site's ranking in the Search Engine Results Pages (SERPs) if you take some time to learn how it works.

Let us now try to understand how GSC can help grow your business.

Why Use Google Search Console (GSC)?

Google Search Console is free if you have a Google account. It automatically opens a two-way communication channel between your website and Google. Search Console can help you monitor, maintain, and improve your website presence in Google’s search results. More specifically, once you log into Google Search Console, you will be able to see what search queries are tied to your business and where you could improve your website ranking. You will also be able to manage your website sitemaps, indexing of links, besides determining what Googlebot should be crawling and indexing content from your website.

How to Set Up GSC?

Setting up Google Search Console for your website is simple and easy. If you already have an account, look for it under Search Console. You just have to follow 3 simple steps: