As marketers, you understand the importance of having a system that promotes ease and efficiency when it comes to implementing marketing processes. You want to create content once and use it over and over in different ways to create contextual user experiences. 

Drupal provides you with a variety of powerful, integrated tools to not only help you understand who you visitors are and what they want to accomplish, but to also dig deeper into their interactions, engagements and habits with your site. 

Here are just a few reasons why enterprise marketers adopt Drupal.