How do you spot a modern Einstein? Thick glasses, braces, tucked shirts in high-waist pants, walks fast and always slouching—these are the typical geeks that Hollywood presented to the world. But such descriptions do not hold true these days.

They are no longer just stuck in a basement inventing a time travel machine. They are no longer just looking at a blackboard trying to solve the most complex math problems. There are also digital nerds, and they are as cool as the guys we hang out with on a Friday night. These tech-savvy individuals rule what we now know as digital marketing, which is practically a nerd’s world.

Digital marketing, such as those services provided by Propelrr, has opened doors for so many talents. It’s an industry that is a melting pot for all specialties—marketing, branding, web design, analytics, creative writing, and business development. This type of marketing is not just about tweeting and hoping for the best. It takes a true lover of innovation and marketing to be an effective digital marketer and a true-blue digital nerd.