Berkeley approached us to not only build a website for an exciting new project but to also develop its brand identity from scratch.

The project was the Berkeley Institute for Data Science (BIDS), a new initiative to provide a common collaborative space for research fellows, faculty and anyone at Berkeley working with data science in some way.

The White House hosted an event to announce the initiative, which is funded by a $37.8 million grant from the Gordon and Betty Moore Foundation and the Alfred P. Sloan Foundation. Berkeley is one of three institutions to receive this funding, in addition to New York University and the University of Washington.

Now that the site is live, I’d like to share some of the processes I used to develop the identity and site design.