What is “culture” and why do we take so much time trying to define it? Is it really important or just another buzzword? This past weekend, we were afforded the opportunity to have a company retreat, that went the distance in proving that culture is something that can’t be bought and paid for, it’s something unique to us and our success really does hinge on its influence. Our people, our relationships, our “culture” is what makes Mediacurrent, Mediacurrent.