Consumers demand sustainable fashion – but won’t pay more for it, new research finds
Real Wire
Wed, 06/05/2019 - 07:09

New research suggests over half (52%) of consumers in the UK and US want the fashion industry to become more sustainable, with calls for reduced packaging and fair pay for workers among their top demands. But only 29% of these consumers say they will pay more for sustainable-made versions of the same items.