Completed Drupal site or project URL: http://forestparkmap.org/

Forest Park Forever is a nonprofit organization that works to restore, maintain, and sustain the 1,300-acre St. Louis landmark.

The park’s existing JPG map, which lived as a page on Forest Park’s main site, was formatted for print and proved hard to read online. With dozens of plotted locations, users had to pinch and zoom to find items on the crowded map. Without space for location descriptions or history, the map lacked context and did little to tell the story of Forest Park.

The existing map was even more difficult to view via smartphone, which was problematic since a large portion of traffic to the park’s map page came from mobile devices. Without GPS capabilities, park visitors were unable to see their location on the map with a “You Are Here” dot. Worried that a poor mobile user experience may leave park visitors lost or disoriented, the organization decided it was time for a map redesign.

Forest Park Forever wanted to increase site traffic and park visits by creating a lightweight, responsive tool that would make park exploration fun and easy. This tool needed to work well from any device — whether at home on a desktop computer with high-speed Internet, or while navigating trails and museums from a phone with spotty connectivity.

“We view this online map as a way of making [visitor] experiences even better,” said Lesley Hoffarth P.E., President and Executive Director of Forest Park Forever. “We also hope that it will encourage people to discover new areas of the park and learn a little bit more about this St. Louis treasure.”

TOKY Branding + Design created a fully customizable map that helps locals and tourists explore the park’s locations and history from any device. TOKY specializes in digital and print work for clients in the arts and culture industry, as well as architecture, education, and premium consumer products.

Key modules/theme/distribution used: BreakpointsPictureGeolocation FieldSpeedyImageAPI Optimize (or Image Optimize)Views Natural SortOrganizations involved: TOKY Branding + DesignTeam members: Daniel Korte