Conversations concerning accessibility of digital assets tend to fall into one of two categories: the carrot or the stick. 

The carrot is the host of business benefits associated with ensuring a great and accessible experience for all users. All too often, though, it’s the stick -- the threat of a lawsuit or actual legal action filed in federal court under Title III of the ADA -- that drives organizations to begrudgingly take steps toward getting their digital assets into compliance with WCAG 2.1 and ADA Section 508.