Half of enterprises cannot trust their CRM data for a single source of truth on customers
Real Wire
Tue, 10/26/2021 - 11:08

SAN FRANCISCO — October 26, 2021 — Half of large enterprises worldwide (47%) feel they cannot rely on their CRM data to provide a single source of truth regarding customer data, according to the State of Enterprise CRM Data Management: 2021 study released today.

Commissioned by Odaseva, the number one enterprise data platform for Salesforce, the study reveals that high expectations for actionable insights from CRM data are rarely being met.