Embrace multi-touch attribution tracking models for marketing campaigns
Charlie Brown
Fri, 08/10/2018 - 06:37

Last touch attribution models are slowly, but steadily fading out of the market. It is time for the marketers to embrace multi-touch attribution (MTA) models for their existing campaigns. Most start-ups and small businesses are struggling with setting up new attribution models and upgrading their existing ones to new forms. Nonetheless, almost every company understands the importance of cross-channel measurement for their ongoing marketing campaigns.