New research finds that 92 percent of business and IT professionals face challenges as they translate content into different languages

WAKEFIELD, MA – November 9, 2016 – SDL (LSE:SDL) today announced the findings of a September 2016 commissioned study conducted by Forrester Consulting on behalf of SDL titled, “Remove Translation Barriers That Obstruct Digital Experience Success.” Following in-depth research involving 151 organizations across the U.S., the study reveals that nearly half are planning to move to a global content operating model within 24 months.                                                           

A global content operating model is one in which centralized technology and processes are in place to manage security, localization, compliance and workflows for local and culturally relevant digital experiences — at global-local scale. While most enterprises do not currently have such a model in place, the 19 percent that do are seeing or anticipating better brand consistency, improved customer experience, lower costs and increased revenue.