Completed Drupal site or project URL: http://thebmj.com

On 30 June 2014 The BMJ became the first academic general medical journal to launch a fully responsive mobile first version of its website, thebmj.com.

• The redesign was in response to a steady rise in traffic from tablet computers and smartphones, which recently reached 25% of all page impressions for the first time. In total The BMJ site gets up to 1.5 million unique visitors and 6 million page views every month.
• The project also involved the migration of the site from Drupal 6 to Drupal 7. The later version offers more support and better tools for responsive websites.
• In addition, the redesign included a major rebranding of the journal (both in print and online) with a new logo and url (thebmj.com). Its original url, bmj.com, is now the publishing company’s corporate site, with clear signposts to guide users to The BMJ’s new website.

Key modules/theme/distribution used: PanelsPanels Ajax TabsViewsCtoolsEntity APIPathautoMetatagViews Bulk Operations (VBO)XHProf