/*-->*/

/*-->*/

We have just finished developing a loyalty program system for a Belgian coffee shop, so we thought we could summarize what we’ve learned to help Drupalists working on similar projects.

Loyalty programs are structured marketing efforts that reward and encourage loyal buying behavior. The owner of a loyalty card is identified as a member in the loyalty program who is entitled either a discount on the current purchase, or an allotment of points that can be used for future purchases.http://en.wikipedia.org/wiki/Loyalty_program