For many years, WooThemes was the biggest brand name in WordPress.

Last month, they killed that brand and redirected everything to WooCommerce.com. So was there shock in the WordPress world? Absolutely not. The general reaction was, "What took them so long?"

So, how did we get to the point where the end of such a famous brand was inevitable?

I think it's because we're entering a new era. TheWooCommerce story seems like an overview of the CMS ecosystem in general …