Here's a realistic scenario: it wasn't so long ago that your website was riding high (and maybe you felt as exuberant as the guy above). You were attracting plenty of visitors, building up a following for your blog or newsletter, and - most importantly - your visitors were converting well into customers. Recently though, your upswing is turning into a downswing. Traffic is down, new content doesn't seem to be gaining the traction it once did, and actual sales are on a steady decline. Taking an honest look, maybe the site is looking a bit old and tired - might it be time for a revamp?