What Amazon Sellers Should Try to Keep in Mind Regarding Keyword Research and SEO
Emilly Parkerson
Tue, 08/22/2017 - 17:19

Even though virtually everyone knows the importance of search engine optimization (SEO) for sellers on e-commerce platforms like Amazon, it helps to have a list of handy tips to refresh the memory. It is not unusual for even seasoned SEO practitioners to forget the crux of certain vital points over time, hence a quick checklist of the most important issues:

Undertake Audience-Specific SEO

It can be misleading to think that SEO cuts across all target audiences, and you would get the desired improvement in placement and ranking if you diligently optimize for SEO. Unfortunately, this is not the case as all search engines have different algorithms and the way Google processes information is not the same as the way Amazon does it. What this really means is that if you are trying to optimize for Amazon, you should focus on Amazon and not implement something that may work only for Google. It helps to keep in mind that you will usually need to have a more detailed approach for Amazon than for Google.