One of the hardest challenges in web design is creating a design that effectively meets the needs of a business's diversified customer base. 90% of the time, a business targets several audiences, all of whom want to do something different on the site. So how do we go about prioritizing these various tasks that our customers want to perform? And how does this inform the design?

Creating Personas

I start by creating Personas. Personas are fictitious people who represent your key customers and illustrate their unique desires and motivations on your site. These Personas will eventually define and also prioritize your site's functionality.