Searchmetrics research suggests only 20% of iOS apps and 30% of Android Apps are able to support Google app indexing

San Mateo – March 9, 2016 – Many brands are failing to let content from their apps show up in Google’s organic search results according to new research from Searchmetrics, the leader in search and content performance. These firms are potentially missing out on valuable app traffic, engagement and conversions.

In its study of the 100 most visible websites in Google US searches[1], Searchmetrics found that 84% offer an Android App, however only 30% of these had implemented support for Google’s App Indexing (also known as deep linking) facility which lets Google index and show relevant pages from their apps in its mobile search results. Of the 88% of sites in the Searchmetrics analysis that offer an iOS app, even fewer – just 19% – were found to be supporting deep linking.