A week ago I bought a music stand on-line. It got delivered as expected, but I received more, much more. The music stand was packed in a plastic bag, in a music stand carrying bag, in a box, and with lots of cushioning filling materials in a large cardboard box. A light weight music stand wrapped in 4 layers of packaging, and adding up to 3 times its weight and 8(!) times its volume. What a waste of resources!

Sounds familiar? This is what Drupal markup looks like to frontenders how are new to Drupal. Field content wrapped in three layers of divs, node and view content likewise.

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