Topic clusters has been a hot topic in the SEO community lately. They move the emphasis in SEO away from individual keywords to broader categories. Instead of optimizing a page for a keyword like “reduced fat mozzarella cheese”, the goal is to create valuable content for a strategic category such as “cheese”. By focusing on multiple topics within categories and linking these pages to the main topic page, businesses gain authority and performance for the entire topic cluster.

I agree that it’s a great idea, I’m just not so sure that it’s a “new” one. Organizing by topic clusters is old news for Drupal; it has had this capability for years. If you have a Drupal website, you may be ahead of the trend and well positioned for changing SEO strategies. Even if you haven’t designed your...
Read the full article: Topic Clusters Are Old News to Drupal SEO