Searchmetrics Suite™ Ranks Mobile App Performance, Delivers Unique Competitor Keyword Insights and Provides Error-Tracking and Alerts for Critical Web Pages

SAN MATEO, Calif. -- April 5, 2016 – Searchmetrics today announced several new features for its industry-leading search and content performance software suite, including the first-ever ability for online marketers to track and compare how their mobile apps perform in paid and organic searches.             

Searchmetrics’ Mobile App Rankings is the first to automate the way app owners and their marketing teams track a particular application’s performance against competitors. Google and other search engines are increasingly displaying mobile apps as potential answers to user queries in mobile search results, making search an important channel for driving app installs and attracting traffic, engagement and app conversions.

“Searchmetrics is constantly improving its software suite to provide valuable data and insights to help online marketers refine their strategies,’’ said Marcus Tober, founder and CTO of Searchmetrics.