Gamifying Goodness: New ‘Social Impact Scoring System’ Spurs a Movement of Competitive Kindness

How nice are you? The xocial online community is calculating and curating “competitive kindness” to help mere mortals out-nice each other, and make the world a better place

By Merilee Kern, MBA

Are you using your superpowers for good? One optimistic online community called xocial (pronounced soh-shuhl) is now giving cause-conscious and otherwise kindhearted businesses and individuals the ability to do good, see good, feel good and measure good.