In case you missed it Part 1

Very carefully I cut the letters out of the magazines that are strewn across my table. My fingers covered in glue, I lay them out one at a time on a piece of heavy duty paper, a message for the CEO of my friend's company. A message to save humanity:

"Your company is following the startup lemmings off the cliff, do you care?"

-- Anonymous

Every year your agency or startup is throwing away thousands of dollars, because you follow some very bad habits that reward mediocrity and egos. I know because as a CEO of even a tiny company, I've watched you bleed and wanted to hand you the bandage.

At Shomeya I am the CEO and the Project manager, when I fuck up and put my programmer in a bad position I see how it effects his work AND his home life. I feel every late night, and regret every poor choice when I said yes to the client, because I deal with the results.

So I learned to adjust Shomeya to make better choices. And the good news is these choices can scale because they are based on something we all deal with no matter what the size of our payroll; human brains.

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