Research: A third of CMOs don't trust their marketing data
Real Wire
Mon, 11/15/2021 - 07:36

15 November 2021 – London, UK: Over one-third of Chief Marketing Officers (CMOs) don’t trust their marketing data according to the latest research from leading marketing data analytics platform Adverity. What’s more, there is a growing divide between data analysts and marketers when it comes to trusting their data.