Most corporate websites have a career section where people can find out what jobs are open. These sections can range from just a few standing openings to hundreds of vacant positions across multiple job types that open and close frequently. Larger companies traditionally use HR software systems to manage this ebb and flow.

One popular and powerful HR system is Taleo. Many companies simply link offsite to the taleo.com listing, which serves as the company’s only place to see and apply to openings. Other times, that same listing gets embedded on the company’s career section. As you can see in the user journey below for our client MemorialCare, this got the job done, but didn’t really convey a company’s brand or culture.