After 7 years of our brand and website, we felt the outdated look did not reflect the cutting edge work we were doing, so it was time for a change.

With the relatively recent release of Drupal 8 there was no better time for a complete overhaul, so I set to work. But before any website design or build could begin it was important to rebrand the company fully so this could be carried through and be consistent throughout.

We released the new site and branding at the same time a few weeks ago. This series of articles talks through the complete process from rebranding to designing, development and deployment. Here’s what we’ll look at:

1. Branding
2. SEO analysis, planning and Information Architecture
3. Website design
4. Pattern lab
5. Development
6. Migration
7. Deployment
8. Lessons learned and looking forward

So, let’s jump straight in to the branding!