When you’re working on a web project, one of the most important pieces to the puzzle is the content that’s going to be published. After all, we build websites and applications to get other people to read our articles, see our videos or listen to our audio. The process of planning, developing and organizing content is often referred to as "content strategy". The goal is to answer a number of content-related questions, such as:

• Which content goes where on the website and why does...