Wednesday, 29th August 2012Open Sourcing Drupal's Branding & Marketing Processes

(first pushlished earlier today on What I Drupaled Today)

The aim of the Branding & Marketing group is to bring together the efforts of people from around the world who have been to various marketing BoFs, meetings, etc. and want to be as involved in the work they do with regards for Drupal as the people who write code by using the system that's been built up over the last twelfty years.

Drupal is a strong brand which is looked after by the community, and not just about what a few people who can make a certain meeting at a certain time in a certain place think it is. It is my understanding that the Drupal Association is there to support the community as a whole, and not just down to those who know how the system works. Please do comment and let me know what you think.

The Drupal brand and values are detailed here, from work Mark Boulton & others did:

http://drupal.org/node/1164620

Drupal's values of openness are key to the success of the project, and the Drupal Association is tasked with looking after that brand for the current trademark owner, Dries.

Over at the Marketing Drupal group (http://groups.drupal.org/marketing-drupal) we are beginning to open source the Drupal marketing process. We have been through all the necessary official measures in order to ensure the longevity of our work and we are very thankful to those who have put in so much work just so we could get even this far.

It is my personal belief that we have all we need now to start to address some of the imbalances we see in this community currently - Drupal is and never has been just about what one person thinks, it's about one person (you, me, I, them, etc.) listening to the rest of the community and encouraging those who are doing Good Things in order to foster and grow the community as a whole.

I'm working out how to customise a group homepage (tvn pointed me to http://drupal.org/node/1187094) so we can begin to make things easier for many more people who are already in our community and contributing to become part of the system here and welcome them with open arms.

Please do come and join us whatever your skills and make it happen for both sides of our community and let's move forward:

http://groups.drupal.org/marketing-drupal

I know this sounds preachy, but we have little time to bikeshed - reminds me of the Atari Jaguar, the first 64-bit games machine that not many people have heard of - great tech but didn't get the deals. Let's not do that, right? Right!

Come and support, have your say in the openness of Drupal's Marketing and let's get rid of the cliff-hanging forever, Drupal r0cks! :D

tags: Drupal AssociationDrupal Association At LargeDrupal PlanetPlanet DrupaldrupalMarketingBrandingOpennessopen sourceOpen Source Marketing