Software is expensive because it is irrational and difficult to build. More than 70 years of mostly-failed software projects evidence this fact. Face it, and your chances for success will dramatically improve. Any client worth working with will accept this, any client who doesn't will pay through the nose when some snake-oil peddling, imprudent shop promises the world and delivers them only mud, budget woes, and unstable time lines. DON'T be that shop; the world has enough of them already. Over time, the world gets wise to who they are.

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