Bounces are often simply explained as a single page view and therefore bounce rate is the percentage of visitors that view a single page and then leave the site. It's one of the most popular metrics in user engagement and satisfaction reports because it can indicate whether or not users are finding what they need on a page. But it's often one of the most misunderstood metrics! The usual calculation for bounce rate equals total single page views divided by total visits – however, that is not actually the calculation for all analytics platforms.