Survey reveals that mobile operators need to devise innovative data service plans to avoid churn

REDWOOD CITY, Calif – June 08 2016 – Openwave Mobility, a software innovator enabling operators to manage and monetize encrypted mobile data, today announced significant results from a population-weighted survey of over 2,000 European mobile subscribers. Key findings reveal that more than half of subscribers (57.3%) across the UK, France and Germany would consider switching mobile operators in order to get unlimited video.

Since last year’s launch of T-Mobile USA’s Binge On unlimited video service, mobile operators worldwide have closely followed the program’s success. While industry experts have speculated on the viability of similar data plans in other regions, Openwave Mobility launched an extensive survey of subscribers across the three most populous European Union countries to find out.