More Than Half Of Consumers Feel Service Is An Afterthought
Real Wire
Tue, 01/18/2022 - 05:32

LONDON - January 18, 2022 - Zendesk’s landmark annual research has highlighted the potential for businesses to drive success with a focus on customer experiences - as more than two thirds of consumers worldwide (70%) report making purchase decisions based on the quality of customer service they receive. The global Zendesk (NYSE: ZEN) Customer Experience (CX) Trends Report 2022 shows that a majority of businesses surveyed agree there is a direct link between customer service and business performance.