Today, I am ecstatic to announce the launch of our new, Drupal 7 Mediacurrent.com site. It has been a long time coming, and I am incredibly proud of the team for building a website that reflects our strengths and new direction.

Buyer Personas Influenced our Strategy

To start the process, we reviewed our buyer personas. Frankly, some of our messaging and positioning had become outdated. Once we updated our personas, we built our content strategy, wireframes, and visual design around the needs of our target audience.