McKinsey Research: Only 15% of retailers surveyed have a fully implemented Personalized Marketing Initiative
RealWire
Tue, 04/25/2017 - 16:48

New York – April 25, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced the findings of research it carried-out at the 2017 World Retail Congress (WRC) looking at retailers’ implementation and attitudes towards personalized marketing.