Are you interested in what is happening with Drupal Association membership? This is the first of two posts about our membership program. We've made some changes, but much remains the same. You may notice that the price slider has been removed from the contribution pages and it is replaced with price points that provide clearer options for paying. The new price points were selected after looking at the most frequent gift amounts from the slider. Don't worry, though: the minimum fee for membership will remain at the same levels as last year. We are also experimenting by testing graphics and placement of items on the pages and will let you know the results as you may find them useful for your own projects.

This slider on our contribution pages allowed members to choose a price to pay but it lacked information to guide members in selecting a price.

I want to explain why we moved away from the slider, but first, let's go over some history. The Drupal Association membership program began in 2007. For six years we kept membership dues at the same amounts. In 2013, we decided to make some changes after hearing from the community that there was a need for more price options. The idea was that, with flexible prices, more of the worldwide Drupal community could give back and become members while paying what they could afford.

To give donors more incentive to choose membership, we also decreased the minimum donation amount for individuals by 32%. Conversely, we raised the minimum amount for organizations-- Drupal itself has grown and matured, and we knew that Drupal businesses have as well. We figured, if this new structure did not work for an organization, the option for Individual membership would still be a good one.

So in mid-2013, we launched the slider pages into the universe. We learned that the slider did not provide users with enough guidance on how much to give. There was not enough information to suggest appropriate gift amounts, and members gave at many price points. So we have said farewell to the slider and will assess the price point performance in the months to come.

In the next post, we give a recap of 2014. If you have any thoughts or suggestions to share on the change or membership in general, your feedback is always welcome. Find me via contact form and reach out anytime.

Personal blog tags: Membership