One of my favorite all time quotes comes from Dale Carnegie demonstrating a human response to a form letter in How to Win Friends and Influence People: "You desire! You desire. You unmitigated ass. I’m not interested in what you desire or what the President of the United States desires. Let me tell you once and for all that I am interested in what I desire— and you haven’t said a word about that yet in this absurd letter of yours."

If you're building sites that only satisfy your clients, but not their users it's time to rethink things. Clients need to know how to take the care they give their customers in the real world and translate that into their web existence. You as their developer can see their site, the analytics, and how their users interact with it. What a powerful opportunity to actually help your client's grow and build amazing things! It's so easy to leave those decisions to the marketing department with little or no web experience, but a site that is self-focused doesn't make the world a better place.

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