In an effort to continue helping organizations engage and stay sticky with their customers, we partnered with Silverpop to release the Silverpop Engage Drupal module. Silverpop, a leader in marketing automation, partnered with Mediacurrent to provide direction on the module’s feature set and API integration. Now, digital marketers can seamlessly add Silverpop’s visitor tracking capabilities to their Drupal website by installing the module and entering a few configuration settings. 

Let’s take a look at features that are available in the this initial release of Silverpop Engage.

• Web page tracking
• Custom event tracking
• Webform lead integration