If you are not taking video seriously, you're about to miss out on a major business opportunity. A recent study by Google and Millward Brown Digital suggested that 70% of B2B buyers and researchers are watching videos throughout their path to purchase. That's a 52% jump in only two years. And it's not just light viewing either.

The study found that over 895K hours of top B2B videos were watched in 2014. Nearly half the reasearchers viewed 30 minutes or more of B2B video content during their research process and one in five viewed over over an hour of content. In the B2C space, roughly 6 in 10 adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information.