Increase in online shopping accelerating race for customer loyalty, research finds
Real Wire
Thu, 12/10/2020 - 06:46

London 10th, December, 2020: The Digital Business Collective (DBC), an initiative involving BORN, and dotdigital to help FMCG brands drive direct customer engagement by accelerating digital channels and initiatives, today announces the results of a study which found that the pandemic-induced boom in online sales has left FMCG brands vulnerable - with consumers more likely to buy own-brand products, and less likely to make spontaneous purchasing decisions when grocery shopping online.