PART 1 of 2

Launching a new website can be a lot like going to a big party. You go through all of the preparations: deciding how you want to look, finding the perfect outfit and accessories, putting them together with just the right flare. You assess the final product with butterflies of excitement. Similarly, your new website has probably taken countless hours of design, development and testing by the time it's ready for the much anticipated launch.

But what if rather strutting out the door, you plop down on your couch to watch House? The whole effect falls flat. A new website that doesn’t step out and flaunt itself will have a similarly lackluster outcome.