How to use Facebook ads as a cost effective marketing tool?
Juned Ghanchi
Thu, 08/24/2017 - 17:10

As a modern-day marketer, it is easy to get lost in the hustle and bustle of marketing strategies with no clear plan of action. The ad hoc strategy of creating videos, blogs, emails, SEO, guerrilla marketing, and cold calling, with absolutely minimal connect with the prospects, never delivers optimal results.

It is essential for app developers to choose specific marketing channels for their app and then delivers consistent effort on each platform. Social media channels offer a force that connects the largest communities and individuals worldwide. Billions of people across the globe keep checking social media every day.

Facebook Ads for Business

Leveraging Facebook is one of the key options of social media marketing much owing to the fact that your audience is surely on Facebook, as it has user base larger than the population of China! With 1.49 billion Facebook members worldwide and nearly 22 billion ad clicks on an annual basis, Facebook is one platform that delivers the largest advertising opportunity for app developers in India along with other businesses since the advent of Google’s search.

Since the days of organic reach have been long gone owing to dwindling effectiveness and results, one would have to invest on ads on online marketing channels. Even if businesses are strapped for cash, they need to ensure specific Facebook budgets on a daily basis.

According to Brian Carter’s Moz article, Facebook proved to be far less expensive than all other channels when tested with a group sample of thousand people. He equated that every $1 spent per day on Facebook ads gets a business an audience of an average of 4,000 fresh people from the intended audience.