When people reuse and recycle things, they are seen as environmental warriors. But when content marketers repurpose content, are they just being lazy? A big NO.

Every single piece of content that we consume online is a product of someone’s genius, creativity, and time. Content creation is not for everyone. Creating content that is relevant and creative remains one of the greatest challenges that marketers face, the Content Marketing Institute said in a study [pdf]. It’s not only about finding the right topic or inspiration, but also finding the time and pulling all resources. A recent survey by TechValidate reported that 43% of content marketing professionals take four to six weeks before their teams or organizations can come up with a content strategy that works.