Digital experience or DXP is among the latest buzz words to have captured the attention and entered into critical conversations among marketers, website managers, IT professionals, and at times, even the entire C-Suite. 

There’s, of course, good reason for heightened interest in digital experience. More often than not, the first interactions that customers and constituents have with companies and public sector entities these days are via digital channels. Quality DXP functions as an essential driver of loyalty and can serve as a significant contributor to the bottom line.