A Hybrid Content Platform for a Harmonious Cross-Channel Experience and the Best Customer Journey

Web Content Management vendor Hippo has launched the 10.2 version of it’s platform. With this release, Hippo combines Content as a Service use cases and traditional digital experience management as part of a hybrid, integrated cross-channel strategy. It provides advanced personalisation features and true content interoperability across all channels, applications and devices. With version 10.2, Hippo enforces their position in full cross-channel content delivery and performance insights, being the preferred platform for businesses to optimize their entire customer journey from begin to end. This new release also makes it easier for application developers and web developers to reuse content from traditional web channels for mobile apps, web applications based on MVC JavaScript frameworks such as AngularJS or Backbone.js, wearables and Internet of Things (IoT) devices.