Content strategy is on enough lips nowadays that most people can call out ideas to sketch out the general borders of this area of discipline. User focus! Clarity! Reusability! Curated content! But where exactly is the heart of content strategy?

The Heart of Content Strategy

Content strategy's ultimately about aligning your organization's content (whether print or digital, written or shot) with its overarching business goals and objectives. Successful content strategies manifest themselves in several key ways: you see