I suspect that right now if you’re familiar with GDPR, you probably regard it as less of an opportunity and more of a headache.

For the uninitiated, the General Data Protection Regulation is a new legal framework coming into effect on 25 May 2018 in the EU and replacing the existing UK Data Protection Act 1998. It seeks to protect personal data, defined as “any information relating to an identified or identifiable natural person.”

As a business owner, you may have concerns over getting your GDPR adoption strategy and implementation right, how to be compliant, and avoiding penalties for failing to comply.

If only someone would publish a straight-talking, actionable guide…

Finally, a GDPR guide you’ll enjoy reading.

Deeson has collaborated with leading UK digital agencies to produce a comprehensive guide to devising a GDPR adoption strategy across all levels of your business.

The guide is written in plain English, and is packed full of practical steps to set you on the right path, including 15 short-term actions you can take right away. You’ll learn: 

• How to review your workflows and processes to make sure you know exactly what information you’re collecting and storing.
• What privacy information notices you need to produce for products and services.
• How to make sure your processes for obtaining consent are compliant with GDPR guidelines.
• And a ton more – but only the important stuff.

Download our free GDPR guide by completing the short form below.

While this document is not intended to be an authoritative instruction manual or constitute legal advice, it reflects our commitment to helping our clients make informed decisions about what action to take.

But, beyond the fact that GDPR is a legal requirement, why should you really care?

Why this is so important.

A fear of fines and penalties can be a powerful motivator to get your house in order, but GDPR reflects an important and timely shift in culture, not simply legislation.

Businesses – particularly digital businesses – are collecting and storing more information about their users than ever before; much of it sensitive. This poses a high risk, especially in the case of a breach.

GDPR emphasises the importance of Privacy by Design.

Privacy by Design (PbD) is a set of principles that ensures the user has control of their data and preferences. For instance, no action should be required on the part of the user to protect their own privacy; it should be the default setting.

This post has some great pointers for implementing Privacy by Design in your own business, and examples of best practice you may want to emulate.

We all want to do right by our users, and we all have a role to play in safeguarding the people who use the services we build.  

Contrary to what some scaremongers would have you believe, GDPR isn’t designed to trip you up. It’s is an opportunity to review what data you collect and why, and put mechanisms in place for keeping it, and your users, safe.

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